Colombostile New Editions second part

The international exhibition of decorative arts held in paris in 1925 was the occasion of greatest visibility for a style in the decorative arts that was labelled, in french, moderne. Those were the années folles, which were witnessing a renewal in art and the birth of industrial design, in its proper sense of designing objects that could be replicated on an industrial scale. The emerging style was indeed modern; it had deep roots in number of different sources – in art nouveau, to begin with, and its many national versions; in orientalism, with its more mature and curious outlook on the colonies; and in the british movement arts and craft, which, though deriving from neo-gothic and the acknowledgement of the superiority of handicrafts over mass production, actually paved the way for issues that would become the theoretic framework of the deutsche werkbund and the bauhaus. The moderne style was renamed art déco only around 1940, an abbreviation of the paris exhibition of arts décoratifs. Its most innovating feature was its ability to knit together compositional and linguistic issues on the international level, by accepting the instruments provided by industrial production and reshaping them to qualify works of art. In architecture its main intent was to renounce all ties with past styles by turning to new materials (reinforced concrete became the new architecture’s trademark material) and building techniques, developing new relations between volumes and new ideas in putting together surfaces and their ornamentation. The modernist drive permeated every artistic or planning project, putting to use the latest technology, trying out new materials and inventing new applications for existing ones, examining functional aspects and organizing them in formal paradigms that did not reject ornamentation but rather gave it geometric forms and made it a messenger of its innovating force. In this spirit of modern internationalism, that encompasses and binds together cultural, artistic and social expressions, colombo stile has always dedicated special attention to art déco. In these days of unending change and complicated cultural contamination, its language is still relevant – that is why we have dedicated this collection to art déco and to the periods immediately preceding or following. In the riedizioni line, colombo stile’s tradition brings together geometric motifs with inlays of exotic nature, taking inspiration, with due sobriety, from a time of changes

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